Why Corporate Videos Are Great For Digital Marketing
As you browse the Internet and social media channels, you can see that there are more and more corporate videos that are cropping up. Why is that so? Here are the reasons:
Videos can connect with you as humans – These films can evoke various emotions, inspire you or entertain you. They are more powerful in communicating messages and engaging with viewers.
Boosts conversions and sales – In your visit on the internet, which would likely convince you to buy, a blog or a video? Studies have shown that video is the most engaging of all content types. A movie with a powerful story, colorful graphics, and appropriate sound bed can persuade more than a lengthy piece of writing.
Provide extensive explanation – Most people love to watch a live product demonstration and explanation than reading a boring transcript or listening to its audio clip. In addition, you can also use images and illustrations that emphasises certain points in a video. While you can do so in blogs, they have a lesser impact.
Builds trust – A well-produced corporate video can exude an atmosphere of credibility. Our minds are wired to connect to fellow humans by recognising the changes in their facial features and body language. Many of us can detect whether they are telling the truth or mere lies. Customer testimonies are more trustworthy if presented in a movie than in a lengthy prose. Even the explanation of about your products can be more persuasive if done in a video.
Boosts SEO – Just like humans, Google, Yahoo and other search engines love videos. Why? They have the capacity to keep the viewers engaged for longer times than text or images alone. One critical aspect of the efficacy of a web page or website is how long viewers are hooked.
In the world of the Internet, you can best market your products and services through well-produced corporate films that can hook your target audience. To acquire the best business video production Sydney, you should hire the best company for this purpose.