Keeping Christmas Professional
It’s that time of year again. Sleigh Bells, presents and kissing under the mistletoe. We all have fond memories of growing up with family traditions during the season of giving but how do you properly incorporate your clients and employees into the holiday without offending someone? One way to let your customers, clients and employees know that they are special to you is with company Christmas cards.
Christmas can shape the year for a business and determine whether they will end up in the red or in the black. Sales are of course not the only goal of Christmas but empowering your relations with those you do business with.
Always send high quality company Christmas cards. Quality reflects on the sender and avoids making you look cheap. If your company is in the business of art you should only make custom company Christmas cards. Not only will this show them that you care enough to personally design for them a corporate Christmas card but it is also an opportunity to show off your skills.
Avoid anything with distasteful humor. A picture of Santa saying something naughty may seem hilarious to you and to those within your company but this is definitely not the time to test a client’s sense of humor.
Be aware of their religious beliefs. Imagine how inappropriate it would be for you to send a company Christmas card portraying the nativity to a Jewish customer. You might just lose a client over than one mistake. Remember not everyone celebrates Christmas so choose your corporate Christmas card accordingly.
Once you have selected the perfect card, what do you put inside of it? Just signing your name is not enough. If they want to know who it is from they can just look at the return address. Write out a brief personal message. Something likes “Hope 2017 is the best year ever for you and your family, John!” Follow that up with a company stamp, writing out your company information or add a business card inside.
You’re ready to address the envelope and send it off. Make sure that you handwrite the address of the recipient. A computer-generated label makes your company Christmas card look like a mass mailing and this is a chance for you to keep a personal relationship alive.
Address them appropriately with Mr. Mrs. or Dr. for example and send them to their business address. After all that is how you know them.
As a last note which is probably the most important, send the cards out on time! It would be detrimental for your corporate Christmas cards to arrive on Valentine’s day!